Claire Puginier






Artificial intelligence, social robots, the Internet of Things, and autonomous machines are transforming how we understanding the role and character of technology in our lives today. Imbued with life-like personalities, endless resourcefulness, and contextual adaptability these technologies have the power to change the way we operate, perceive, and communicate. Speculating about the ways in which people will interact and bond with the objects and services of tomorrow is what drives my curiosity and approach to design.

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I am particularly fascinated by the immersive and enchanting qualities of technologies such as projection, mixed reality, virtual reality and artificial intelligence. Prototyping experimental human and computer interactions allows me to imagine and probe new ways in which we can relate to and be delighted by the machines that enable our lives. These machines have the ability to charm us and activate our emotions, but also to overwhelm and confuse us. As designers, I believe it is our responsibility to design human-machine interactions that integrate into our lives intuitively and meaningfully augment the agents through which are able to understand and respond to our environments.         

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My design process is guided by both empathetic, and systematic tools and approaches. Using emotional journey maps, system diagrams, wireframes, and flow charts allows me to evaluate product and service interactions in a logical and user-centric way. This helps me to find solutions that are as engaging as they are effective.    

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As an industrial designer, one of the most frustrating things can be to lose aesthetics and interactivity to the harsh realities of manufacturing and engineering. I find it very important to address functionality, material sourcing and manufacturing concerns throughout the development of a design, in order to not have to compromise for them at the end. Understanding the full continuum in the delivery of a product from its ideation to its distribution and service environment is essential in in being able to explore the perspectives of all stakeholders.     

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I believe in a design process driven by empathy and derived from a profound understanding of the end user. To achieve this kind of understanding, the process of conducting user research and testing needs to be tailored specifically to the product or service. This requires the translation of designs into prototypes that feasibly mimic the reality of the user experience. My inter-disciplinary background gives me agility in this respect, as my tool-belt enables me to navigate and articulate across tangible, visual, and digital media.        

Through my internships and the experience of participating in SCAD's collaborative learning program, I have had the opportunity to work with clients including as PricewaterhouseCoopers, the Commonwealth Bank of Australia, Jee-O and Granini. Through these projects I discovered my love for working in multi-disciplinary teams, as well as for exploring and designing every dimension of a product experience. Having had the chance to apply my problem solving skills across furniture, medical design, packaging, education, retail, and interfaces has left me with a great curiosity and fascination for the omnipotence of design.